Denver Direct: Bad video is bad for the candidate

Thursday, January 28, 2010

Bad video is bad for the candidate

Using YouTube in your campaign is a must these days. I’ve encouraged a number of candidates to “talk into the camera” in order to convince viewers/voters of the sincerity of their message. However, this video doesn’t do the candidate any good. Bennet’s flat tone coupled with the poor internal edits (makes one wonder what was so bad that they had to cut it out) results in an overall impression of insincerity. And what is this “silliness” that Bennet refers to three times?

Compare and contrast with Romanoff’s recent video.