Denver Direct: US OPENAIR CANCELS DENVER 2011 EVENT
Tuesday, November 16, 2010
via Press Release
DENVER— Outdoor cinema producer US OpenAir, announced today they will be terminating the remainder of their Parks Use Agreement with the City of Denver, and will not be proceeding with the scheduled Denver event in City Park, July 2011.
After much discussion, event organizers will cease future event plans in Denver, CO, sighting difficulties in securing title sponsorship.
“There was a great amount of interest in bringing this unique event to Denver, as OpenAir’s US premiere event. It would have been one of the cornerstones of summer activities and serve to highlight Denver as a progressive and cultural city,” said Julie Frahm, Managing Director of US OpenAir.
“As a Denver native, I had a vision of US OpenAir launching in City Park with the iconic Denver view greeting every guest,” said Frahm. “In the current economic climate we have been unable to find a corporate partner to be the title sponsor of this new event.”
Frahm continued, “I cannot even begin to express the respect we have for City Council members, City of Denver staff and the community groups that worked with us to develop plans and ideas for the Denver launch. The approach was community driven and the insight we gathered will help us immensely as we evaluate other markets in North America.”
Frahm went on to mention this was the second attempt by US OpenAir to secure a title sponsorship in Denver without success. “We have gained a lot of support, but without the title sponsor the financial risk to the company is too great,” Frahm said.
“Thank you to everyone who supported us and even those that objected but heard us out.”
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