Denver Direct: What If? Colorado – Part 3
Saturday, December 15, 2007
Youtube Vidies Not Cheap!
In an earlier post, I expounded on the questionable “What If? Colorado” advertising campaign conducted by Ground Floor Media to promote emergency preparedness awareness.
Quickly visiting each Youtube episode and noteing the total hits on each, I find a total of 6,525 hits spread across 21 episodes (at this date and time). Whoa Nelly! That comes to a cost of $116.17 per view.
So if one person watched all 21 episodes, it cost S2,439.54 to make that person more aware. If, that is, it actually did. No post-tests were announced.
My take: you could put together quite an emergency kit for that amount.
So let’s all watch Episode 12, which got the least number of hits, and bring that cost down.
at 7:42 PM
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- What is in the Effing Effluent?
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