Denver Direct: What If? Colorado – Part 3

Saturday, December 15, 2007

What If? Colorado – Part 3

Youtube Vidies Not Cheap!

In an earlier post, I expounded on the questionable “What If? Colorado” advertising campaign conducted by Ground Floor Media to promote emergency preparedness awareness.

The “What If? Colorado” campaign was funded through a grant from the U.S. Department of Health and Human Services. The overall cost of the campaign was approximately $758,000.

Quickly visiting each Youtube episode and noteing the total hits on each, I find a total of 6,525 hits spread across 21 episodes (at this date and time). Whoa Nelly! That comes to a cost of $116.17 per view.

So if one person watched all 21 episodes, it cost S2,439.54 to make that person more aware. If, that is, it actually did. No post-tests were announced.

My take: you could put together quite an emergency kit for that amount.

So let’s all watch Episode 12, which got the least number of hits, and bring that cost down.